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Jewellery Content Strategist

Age: Upto 30 years
Salary: Upto 7 LPA
Qualification: Graduates
Location: HSR Layout, Bengaluru
Job Description: We’re building India’s first experiential retail premium jewellery brand rooted in culture, identity, and modern femininity. We’re looking for a Content Strategist who lives for writing. Not someone to churn posts, but someone who can script, ideate, and shape a brand voice that cuts through. From campaign films to Instagram hooks, you’ll be the one making sure every word feels sharp, relevant, and worth remembering.
Key Responsibilities: 
Writing & Storytelling
● Script across formats: short videos, campaign films, long-form brand stories,
podcasts
● Write captions, hooks, and narratives that feel scroll-stopping
● Define and hold the brand voice across all content
● Work with designers, editors, and PR teams to bring ideas alive
Content Strategy
● Build frameworks for everyday content and big campaign ideas
● Spot trends and cultural moments and flip them into brand stories
● Partner with social, PR, and influencer teams so everything feels connected
● Balance quick, reactive content with larger narrative arcs
Research & Insights
● Track cultural shifts, creators, and competitor plays
● Learn what works, what doesn’t, and keep evolving the content game
● Test new formats and push storytelling into fresher spaces
What We’re Looking For
● 3–5 years in content, copy, or scriptwriting (agency or brand)
● Strong writing muscle from one-liners to long-form scripts
● Comfort with digital platforms (Instagram, YouTube, LinkedIn, etc.)
● Strategic brain, writer’s instinct
● Organized, quick, and comfortable juggling multiple projects
Bonus
● Experience scripting for video-first brands
● Background in fashion, lifestyle, or luxury
● Hands-on exposure to influencer or campaign-driven content

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