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Vice President of Marketing

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Salary: 24 LPA
Age: Upto 50 Yrs
Location: Kolkata

Job Description:

We are looking for a results-driven Performance Marketing Manager to lead paid digital campaigns across multiple channels, focusing on driving measurable growth and optimizing return on investment (ROI). The ideal candidate will excel in developing data-driven strategies,managing high-performing campaigns, and leveraging creative collaboration to achieve key business objectives. This role will require expertise in analytics, budget management, and customer journey optimization while ensuring alignment with the company’s overall marketing goals.

Key Responsibilities

1. Campaign Strategy & Planning

 Design and execute multi-channel performance marketing strategies across platforms

such as Google Ads, Facebook Ads, Instagram, LinkedIn, Bing, and programmatic

advertising.

 Set clear objectives, KPIs, and ROI targets, including Customer Acquisition Cost (CAC),

Return on Ad Spend (ROAS), conversion rates, and engagement metrics.

 Plan campaigns tailored to the target audience, optimizing reach and relevance

throughout the customer funnel.

1. Paid Media Management

 Manage and allocate budgets efficiently, ensuring maximum return on investment and

adherence to campaign objectives.

 Conduct audience segmentation, keyword research, and competitor analysis to inform

campaign strategies.

 Implement and refine retargeting and dynamic remarketing campaigns to nurture leads

and improve conversions.

1. Analytics & Optimization

 Monitor campaign performance using tools like Google Analytics, Facebook Ads

Manager, and other relevant platforms.

 Analyze KPIs, including CAC, ROAS, CTR, and CPL (Cost Per Lead), to assess

campaign effectiveness.

 Continuously A/B test ad creatives, messaging, and landing pages to optimize

performance and maximize ROI.